4/29/2023 0 Comments Wordmark vs logotype![]() Consider using a classic typeface with a color twist, or go with a contrasting palette to emphasize the name of your business. A splash of color can be the difference between a forgettable wordmark and one that people remember. So, when a designer asks whether you want a logotype or a logomark, they’re really asking if you want a text logo or a picture logo. The general term logo refers to all marks that represent a brand. ![]() Wordmarks make a perfect and easy logo, especially for small business owners. It is the unique text-only typographic treatment of the business name to make it identifiable as the brand identity or logo. While typeface is key with wordmark logos, colors shouldn’t be overlooked. A logotype is a logo centered around a company name or initials, while a logomark is a logo centered around a symbolic image or icon. Wordmark (word mark) or logotype are those logos that are made utilizing the alphabetical letters of the business name, product or services. However, a distinct business name will set you apart from competitors, and a wordmark will help it stick in people’s minds. Otherwise known as the lettermark a monogram logo focuses exclusively on a specific selection of letters. While no one guarantees the success of a logo design, creatively designed simpler logos or wordmark logos are the safest option. Since the Lettermark is also typography-based and. Logos emphasize why your business is unique, but this can prove harder to do without any imagery to reinforce the message. As described above, a Lettermark (or letterhead, logotype) is generally a combination of a companys initials. In other words, long business names can impact the versatile advantage of a wordmark. Once a wordmark gets too lengthy, the design looks cluttered, and it’ll be hard to use your logo on smaller surfaces or screens. If you have a short business name, ideally limited to one word. ![]() ![]() The definition of the logotype is straightforward as they are made up of the companys name. As you become more well-known, you can consider shortening the wordmark to a monogram logo with the same colors and typeface. The wordmark logos are a powerful type of logo design. Starting with a wordmark allows you to build brand recognition, as your audience will come to associate your business with the fonts and colors of your logo. When just introducing yourself to the world, it’s not a bad idea to just tell it like it is with your logo. We’ll show you why that’s not the case below, but in the meantime, here are a few scenarios in which you should think about using a wordmark to represent your business: Because of the lack of icons or images, many people worry that wordmarks make for boring logos. ![]()
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